Fashion campaigns starring celebrity couples From Bad Bunny and Kendall Jenner for Gucci to Kanye West and Kim Kardashian for Balmain

A power couple, i.e. a celebrity couple that has cultural (and often economic) relevance at a given time, can be a successful choice when it comes to advertising campaigns. This is why the fashion industry has often resorted to this marketing ploy to raise their status, garner likes and attract attention. In the last few hours, everyone is talking about the pictures of Kendall Jenner and Bad Bunny in love and carrying a lot of baggage for Gucci, but the young partners are just the latest example of how love always works. Even between the glossy pages of a magazine or on a giant billboard. The formula for success? Carefully selecting the lead actors and building a believable aesthetic around them, a mood that seems so natural and in tune not only with the brand they are promoting but also with their identity as a couple. It sounds easy, but it's not always. However, when the chemistry between the two is right on paper and on screen, magic happens. Just like with these ten celebrity couples in as many advertising campaigns.

Bad Bunny and Kendall Jenner for Gucci

What happens when a socialite and influencer marries a model? Inevitably, the two end up on billboards halfway around the world. This is what happened to Olivia Palermo and Johannes Huebl for Mango's FW10 campaign.