
It is possible to change the environment of fashion for the better, but from within Interview with Priya Ahluwalia
In recent weeks, Fashion Month has irrevocably made us wonder if the fashion system can really change. We asked those who make fashion, literally. We went to London and were lucky enough to meet Priya Ahluwalia. The designer presents herself as an influential spokesperson for cultural diversity in the fashion industry. Her roots are in Tooting, a town in southwest London, where she was born to a Nigerian-born father and an Indian-born mother (with a Jamaican stepfather). This rich mix of cultural backgrounds is an important source of inspiration for her creativity and the philosophy of her eponymous brand. Ahluwalia founded her brand shortly after graduating from the Menswear course at the University of Westminster in June 2018, and has since made it her mission to not only design cross-cultural fashion that reflects the current fabric of the UK, but also to embrace an eco-friendly philosophy.
How would you describe this fashion month so far?
So far. I would describe this fashion month as busy, but definitely exciting. There's a lot of energy and buzz about this September fashion week, especially in London. There's lots going on. I think there's you know, I think it's going to be really fab a few days. So I'm excited.