How Axel Arigato managed to create a new community Interview with Tony Goodguy, DJ and community builder at Axel Arigato

In Paris, the sense of community has continuously evolved and shaped itself, ultimately radiating across various domains such as art, fashion, and music. However, three years ago, the concept of gathering suddenly dimmed, giving way to repeated lockdowns and restrictions due to the global pandemic. This period of pause allowed collectives, brands, and other entities to reflect on the real significance of this notion. Today and more than ever, the community has taken center stage through various types of gatherings, serving as a platform for expression, representation and discoveries. Just a few steps away from the Axel Arigato store in the Marais district in Paris, we met Tony Goodguy, a true community builder and versatile talent at the Swedish brand, to explore the lasting impact he has had on the capital over the past several years.

Music as a common thread

Todat community goes hand in hand with necessity, and bringing people together has become a significant strategy for brands over the years. The challenge is to leave a lasting impression by opening up possibilities for artists and cultures that may not necessarily receive the recognition they deserve, as well as for young enthusiasts who may not have access to platforms for creative expression. «For me, building a community means continuing to engage different cultures and showing how important it is to create memorable experiences, not only in Paris but wherever I have the opportunity, expertise, and legitimacy to make things happen,» Goodguy explains. When asked who he would like to collaborate with in the future, the DJ first mentions Kiroubel, the founder of 99Ginger collective. «He would represent Paris well, and the association could be super cool.» He also mentions photographer Bleu Mode and French rapper Tiakola. Beyond borders, Goodguy cites British singer Cleo Sol. «She is very discreet and pays great attention to her image without being too present on social media. She works on her music at her own pace. I would love to do an outdoor open mic with her.» In the meantime, the young man is keeping busy, considering the upcoming events scheduled. «With my amazing event team, we’re actually working on something that will keep you all on your toes,» he says, leaving us in suspense about upcoming collaborations with Axel Arigato. For now, Goodguy announces two consecutive music events in Paris as part of the NIGHTS concept, scheduled for November.