Loro Piana celebrates Japanese harmony in SS24 collection A new ode to excellence in design and materials

Loro Piana is perhaps the most emblematic brand of quiet luxury, with a very long history rooted in high-quality Italian textile production - but for its new SS24 collection, presented yesterday in Milan, the Maison looked beyond national borders, bringing its historical heritage into dialogue with the ancient and noble tradition of Japanese design. Indeed, the new collection is a celebration of its deep connection with the culture of the Far East, with which it shares values such as craftsmanship, timeless style and the quest for ever-higher harmony.

For the menswear side, specifically, collarless coats and jackets and bomber jackets with clean lines caress the body and create new silhouettes from slight alterations to the great sartorial classics of the men's wardrobe; denim garments, inspired by classic workwear, take luxury and ease to new heights. Both blazers and pants have fuller volumes, while quilted jackets and overshirts become compact and more fitted to restore an even more concrete sense of lightness, softness and solidity. Here the unexpected protagonists are Bermuda shorts, elevated in their sartorial roots by a decisive structure, but practical and casual and above all capable of being recombined modularly with sweaters, Korean shirts and collarless tunic shirts. The men's look is then closed by shoes and accessories such as sneakers, sturdy loafers and sandals, as well as a selection of small leather goods and a black leather pouch. The colors follow the fabrics, with a range from Sencha Green to Nougat, Ginger Root to Wild Sage while Denim Silk, a new fabric conceived by Loro Piana for the new collection, blends with classic denim and silk, adding thicknesses and textures to the many layering possibilities.