Alexander McQueen presented the new AW23 campaign - A tribute to McQueen's early days on Savile Row with an extraordinary cast

In an ever-evolving world like fashion, there are few brands that capture the imagination like Alexander McQueen. The AW23 campaign, photographed by David Sims and featuring stars such as Naomi Campbell, Elle Fanning, Liu Wen, Eva Green, Yseult, Eliott De Smedt Day, Karolina Spakowski and Momo Ndiaye, is an ode to creativity and the art of tailoring, an explosion of elegance and innovation that defines the new fashion landscape.

Alexander McQueen presented the new AW23 campaign A tribute to McQueen's early days on Savile Row with an extraordinary cast | Image 465088

Alexander McQueen presented the new AW23 campaign A tribute to McQueen's early days on Savile Row with an extraordinary cast | Image 465095

Alexander McQueen presented the new AW23 campaign A tribute to McQueen's early days on Savile Row with an extraordinary cast | Image 465094

Alexander McQueen presented the new AW23 campaign A tribute to McQueen's early days on Savile Row with an extraordinary cast | Image 465091

Alexander McQueen presented the new AW23 campaign A tribute to McQueen's early days on Savile Row with an extraordinary cast | Image 465090

Alexander McQueen presented the new AW23 campaign A tribute to McQueen's early days on Savile Row with an extraordinary cast | Image 465092

Alexander McQueen presented the new AW23 campaign A tribute to McQueen's early days on Savile Row with an extraordinary cast | Image 465096

Alexander McQueen presented the new AW23 campaign A tribute to McQueen's early days on Savile Row with an extraordinary cast | Image 465097

Alexander McQueen presented the new AW23 campaign A tribute to McQueen's early days on Savile Row with an extraordinary cast | Image 465093

Sarah Burton projected this campaign right into the present, revisiting the past and harking back to her early collaborations with McQueen. The campaign exudes drama and strength, offering diverse options for all genders and challenging the stereotypes of over-the-top theatrical costumes that have dominated clothing in recent years. Alexander McQueen continues to be a beacon of innovation that pushes the boundaries of fashion, and this campaign is tangible proof of that creative boldness.