
The new JJJound and Vans collaboration Three iconic styles of the California brand, with the unmistakable touch of the curator
JJJJound e Vans have teamed up for the third time to present a sneaker collection that combines the elegance of traditional French footwear with the iconic style of Vans perfect integrated into an understated look. The campaign accompanying the release, curated by Los Angeles-based photographer Justin Chung, celebrates the everyday elegance of some of Montreal's restaurant community members. With this initiative, JJJJound and Vans seek to promote greater recognition of the human element within the tourism and hospitality industry, encouraging a culture of respect and gratitude toward all involved.