Moncler announces collaboration with Salehe Bembury All the luxury of the outdoor world

Moncler announced today its latest collaboration with legendary designer Salehe Bembury. The new Moncler x Salehe Bembury capsule is the result of a shared vocation for the outdoor world and revisits the concept of luxury through innovative colors, shapes, and functionality. Salehe Bembury gave his personal touch to the collection by using his signature fingerprint pattern, which was repeated on clothing and accessories. With this collection, the designer aims to communicate the concept of "humanize luxury," seeking to harmoniously balance Moncler's DNA with the most authentic functionality of outdoor gear. This dialogue between different values and communities creates a unique combination in the vast repertoire of cross-cultural collaborations through which Moncler is reinterpreting its historic heritage in recent years-part of the evolution of Moncler Genius as a platform for co-creation between different creative worlds.

Given Bembury's involvement, then, a reinterpreted version of Moncler's Trailgrip sneaker was certainly not to be missed. The model reinterpreted by Salehe Bembury features a quilted print pattern and is designed for the new generation of explorers and outdoor enthusiasts. The collection's advertising campaign, directed by Hala Matar and photographed by Lauren Kim, depicts a group of hikers along a forest trail inspired by California landscapes. The campaign captures the harmony between men, style, music, and the outdoors, with rain, wind, and sun merging with the sound of footsteps on the grass and zippers opening and closing.

The Moncler x Salehe Bembury collection will be available in select Moncler boutiques and on moncler.com beginning July 14.