The empathy of experience according to Golden Goose A conversation with CEO Silvio Campara about the Venetian brand's philosophy

That of Golden Goose is a story in the making, a journey that began in Venice back in the year 2000, travelling as far as the skate parks of California and the skyscrapers of Tokyo. Today this story is worth an impressive €500 million, and although the Venetian company is led by a team of dreamers, as the company's CEO Silvio Campara explains, what has enabled it to achieve such an impressive goal is as far from elusive as it gets. Forming the tenacious fabric of Golden Goose, Campara explains, are three great pillars - «the product, the places, and the people» - and a fundamentally «people-obsessed» ideal, allowing the brand to establish a dialogue with its customers, coming into the field alongside consumers and inserting itself between the product and them as the key to sharing a message that ranges from the idea of emotion to that of craftsmanship and art. And while for the other big names in the fashion industry deciding to eliminate the word 'luxury' from their vocabulary might seem like madness, for dreamers like Campara and his team it is the only way to ensure that emotions remain a staple for the brand and for those who continue to rely on Golden Goose. As the CEO himself explains during our interview, «What's more timeless than a feeling?»

 The iconic star

The brand has always been inspired by the world of skateboarding to which it has been organically linked since its inception. The From Venice to Venice event in 2021 reconfirmed their union through the unforgettable performance of Olympic champion Cory Juneau and a select group from the local skate community who performed on the waters of the Venice Lagoon. In 2022, the brand celebrated a new chapter of the From Venice to Venice journey in California. The iconic Pink Motel served as the stage for the immersive experience to discover the Golden Goose universe. A place that embodies American iconography and acted as a bridge between the brand and the local communities of Los Angeles. The legendary pool at the Pink Motel was transformed into a skate bowl that hosted a performance by Cory Juneau and a selection of athletes from the Los Angeles skate scene. «Golden has always kept skateboarding as the natural destination and inspiration for its community, because Golden is exactly the same,» explains Campara. With the same eagerness to learn and improve as a skater who is about to challenge his friend, Golden Goose confronts the greats of the fashion industry, its customers, and those who would like to become part of its world not for competition, but for inspiration. And this is the metaphor that best encapsulates the philosophy of a brand that, born in Venice a little over twenty years ago, has been able to let itself be guided by the people who have believed in it, welcoming with open arms anyone who over the years has noticed in Golden Goose that light that makes it to all intents and purposes an aspirational brand. «We simply want to give voice to people's feelings,» Campara concludes, «in a society where you only feel the pressure of judgement, being able to give a tool to release positivity and love I find a beautiful message.»