The philosophy of logos according to Pharrell Williams at Louis Vuitton The monogram, from classicism to Minecraft

The colossal event that took place last night on the Pont Neuf heralded a new era for Louis Vuitton. Between celebrating Virgil Abloh's legacy and a collection that continues the Chicago designer's stylistic direction, Pharrell Williams made his contribution to the Maison's imagination despite the high expectations. A loud, maximalist, playful contribution that flirts with streetwear tropes and takes them to extremes. First and foremost, the monogram in all its declinations and opulence, from the classic LV to Damier canvas reimagined in a pixelated key, the dream of every kid who grew up on bread and Minecraft.

Monogram LV

Damoflage, on the other hand, which combines Louis Vuitton's traditional Damier motif with camouflage to reflect two different stylistic contexts, is used in three shades for accessories, clothing, indigo denim, pyjama silhouettes, knitwear and fur interlinings, as well as in the tailoring jacquard. The iconic Louis Vuitton motif becomes a distinctive element in Pharrell Williams' personal style lexicon.