5 things to know about Louis Vuitton's first show with Pharrell Williams From Pharrell's Virginia references to that motif so similar to Minecraft

Last night, LVMH held what is perhaps the most monumental of its shows featuring Pharrell Williams presenting his first collection for Louis Vuitton. In the very long front row that ran the two sides of Pont Neuf, Paris, were thronged all the most important celebrities on the planet, the gotha of LVMH designers and the fashion press, and the most impressive army of PR people the French capital has ever seen. The collection was, from a design point of view, pop and commercial - but then again, could avant-garde be expected from the world's most profitable brand? There was definitely a continuity with the language established by Virgil, a strongly American vein, but also enough variation to create a more or less precise identification with Pharrell and his style. 

However, there were various references and hidden meanings in the show, here are what the main ones were.

Did the Louis Vuitton show referenced Minecraft?

The main logo that dominated many of the collection's most prominent outerwear, as well as several other garments, transforms Louis Vuitton's initials into the word LVERS. It is clearly an ironic distortion of the word "lovers," meant to evoke the vitamin-packed, cheerful vibe Pharrell brought to the collection, but also a nod to Pharrell's home state of Virginia, whose national slogan is precisely Virginia is for Lovers.

Did Stefano Pilati walked the runway?

Yes, if you have been watching carefully, one of the models on the catwalk (the show's casting included for the first time a plus-size model as well as female supermodels such as Anna Ewers and Anok Yai) was the legendary Stefano Pilati, former creative director of Saint Laurent and Agnona, as well as founder of Random Identities and a past collaborator with brands such as Armani, Prada, Miu Miu and Zegna. Considered one of those designers who are always ahead of the trend curve, Pilati's presence on the runway was probably meant to testify to the foresight with which the brand wants to operate by thinking not in terms of seasons but entire decades.

What is Pharrell's favorite Louis Vuitton bag?

In his interviews, Pharrell seemed most interested in talking about Louis Vuitton's Speedy model, which he reinterpreted by respecting the original design but eliminating the classic semi-rigid canvas structure in favor of a soft leather construction that makes it foldable and capable of flexing and bending «through everyday wear and gestures» and thus making the bag both more luxurious, thanks in part to its screen-printed monogram, and more suited to the idea of everyday wardrobe and contemporary lifestyle needs that Pharrell wanted to develop.