Emerging Italian swimwear brands to try this summer Ready to do some shopping for the upcoming vacations?

They are young, passionate, creative, independent, talented, inclusive, often sustainable and dress with style and cool in summer. Their names are Lido, Festa Foresta, Bea Studio and Mimì à la mer. They have different backgrounds and origins, but they share the same vision of swimwear that celebrates every body type while respecting the environment through the use of sustainable materials. They may not be able to count on the same resources and media exposure as the big brands, but the young Italian brands have the enthusiasm, freshness and determination on their side to try to survive and stand out in the big sea of international fashion. If you have not met them yet through word-of-mouth, read on and get ready to put their clothes on your shopping list for the summer.

Lido

Lace, metallic embellishments, old-fashioned prints, bright colours, sexy designs and 80s nonchalance are the secrets of success of ACK, an independent and 100% Italian-made swimwear brand founded by Rebecca Larsson, an Italian-Swedish designer who used to be style director of Retrosuperfuture (together with Alessandra Scorletti). If you want to show your hot side, this is the right choice for summer 2023.