Who are the new tastemakers in fashion? From Jenna Ortega to Gabriella Karefa Johnson, here are the names that dictate the trends in style

It's not just Zendaya, Bella Hadid or Dua Lipa. There are a whole host of new tastemakers influencing current fashion and beauty trends with their own unique and recognisable personal style. It only takes one of their outfits, a new haircut, a more daring make-up or an innovative way of combining tops and skirts to encourage fans and fashionistas to go shopping, ready to imitate their choices and add brands and items to their shopping lists. It does not matter if they come from the world of fashion, art, sports or showbiz, what matters are the right looks that can capture the tastes and mood of the time, from the return of goth to the love of oversized proportions. Maybe not everyone knows their names, but surely you have seen the face of these celebrities on a Netflix show or in the pages of a glossy magazine.

Here are the 8 new tastemakers, from Jenna Ortega to Gabriella Karefa Johnson, who are dictating style trends according to data and research observed by Stylight.

Jenna Ortega

Actor, model and skateboarder, Evan Mock is as versatile a talent as his looks. Made famous by his role as Aki in the HBO reboot series Gossip Girl, he began his modelling career when he was discovered by an agency on the street. Since then, he has worked with brands such as Calvin Klein, Louis Vuitton and Saint Laurent, and eventually started his own street style brand called Wahine. Why is he on the list of trendsetters of 2023? Because of his ability to blend skateboarding culture, surfing and high fashion, which led to the hashtag #evenmockstyle on TikTok reaching more than 23.8K views and demand for tank tops on Stylight skyrocketing by 425%.