The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years

This year marks the 150th anniversary of Levi's most famous model, the 501, which was, for example, the model that Helmut Lang referred to in the 1990s for his jeans and which, for a century and a half, has been perhaps the greatest classic in men's wardrobes of all ages. Today the model returns reinterpreted by Slam Jam in the second collaboration between the world's premier denim brand and the legendary Italian retailer. The idea was to recover the western appeal of the model by drawing inspiration, also for the campaign following the release, from the atmospheres of Sergio Leone's legendary films.

The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448634
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448637
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448636
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448633
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448632
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448638
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448631
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448630
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448629
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448628
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448626
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448625
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448624
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448623
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448622
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448621
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448620
The new Slam Jam x Levi's capsule inspired by Sergio Leone The western appeal of the classic Levi's 501 celebrating 150 years | Image 448619

The collaboration will be available from April 14 at Slam Jam stores, on levi.com and at selected European retailers.