Unboxing Valentino celebrates the artistic vision of nine international stylists A creative realisation revealing the essential nature of beauty

Unboxing Valentino, a project conceived by artistic director Pierpaolo Piccioli, will unveil the Spring Summer 2023 collection through nine collaborations with internationally acclaimed stylists and the inimitable work of photographer Steven Meisel. This creative proposal is based on the idea of deconstruction, giving nine renowned figures in the fashion industry the chance to interpret the new collection in a totally personal way and aiming to fully reflect the sense of complexity that characterises their work. Unboxing discards the superfluous and exposes the focal point of individual creativity and beauty, a starting point from which endless paths open up. 

Incorporating Chinese painting into the Shanghai window installations, Mix Wei will colour traditional scrolls in five colours, celebrating the VLogo with solemnity, while in Seoul, Geum Nam Hwang will portray a moment of calmness with neutral colours, replicating the Soma Cube puzzle with transparent blocks. In Tokyo, Masataka Hattori will shift the focus to nature, adorning the Japanese store window with trees, stones and sand, and finally, the stylist duo Grandquist formed by Alexandra and Mackenzie will play with mannequins suspended in an online reality, a bright red space accessible to all. In order to offer its customers an immersive look at the new collection, Maison Valentino will make available in selected stores the possibility to interact with stylists, as well as  a chat experience created in collaboration with GameOn Technology able to use artificial intelligence to answer to consumers' needs.