Woolrich and Serving The People together for a new capsule Created, once again, by joining forces with Lucien Smith
Following the FW20 collection campaign, Woolrich signed a new collaboration with artist Lucien Smith, signing a capsule collection inspired by the brand's workwear archives together with Serving the People, the nonprofit organization founded by Smith in 2017 to support emerging young talent. After reviewing Woolrich's best archival pieces, Smith called on Fergus Purcell, aka Fergadelic, to collaborate on the design of the capsule's new logo. The result is the signature Woolrich by STP range, a survey of the brand's heritage and iconography that has its starting point in the red-and-black check pattern, known as Hunting Check, which originated in Pennsylvania some 150 years ago and is now repurposed in a fleece jacket. To emphasize the idea of heritage, the capsule is accompanied by a campaign signed by Ryan McGinley during a road trip between Harriman State Park and Bear Mountain, New York.
