What went down in St. Moritz for the launch of Bally Curling Rhuigi Villaseñor and friends of the brand gathered for a weekend in the mountains
A party was held in St. Moritz this weekend to celebrate the official launch of Bally's first winter capsule designed by new creative director Rhuigi Villaseñor and named Bally Curling. The official launch location was Bally's boutique in downtown St. Moritz, whose official reopening after interior design renovations was also celebrated. For the occasion, in addition to the brand's creative director and CEO Nicolas Girotto, members of the brand's family, including Cindy Bruna, Tina Kunakey, and hip hop legend Doug E. Fresh, who also mentioned Bally in one of his songs, gathered in the Swiss city. All, at the launch event, sported both pieces from the Bally Curling capsule while those from the SS23 collection presented by Rhuigi last year in Milan appeared during the dinner before the event. For the latter occasion, guests, clients and the press, as well as key figures in the brand, gathered for dinner at the legendary Club Dracula in St. Moritz founded in the 1970s by photographer Gunter Sachs, who, by the way, is the historic creator of a campaign shot just for Bally in 1977.
