
The new luxury stores around the world From Balenciaga's brutalist paradise to Louis Vuitton's polka dots in Milan
Eye-catching locations, creative strategies, and personalized experiences: brands are betting on new openings by designing ever-evolving shops that complement the digital acceleration of the last 3 years. The news is promising: for Fondazione Altagamma, there will be a significant retail recovery in 2023, with a nice +7%, which is still a good boost to the market compared to the +8% of the digital market, which sees the leadership of accessories, footwear, and leather goods, closely followed by clothing and cosmetics. 2022 was heralded with the opening of the Balenciaga boutique on New Bond Street in London, a brutalist building based on the concept of raw architecture that is also the brand's largest European shop, and the reopening of Dior in Paris at 30 Avenue Montaigne, 10,000 sq. ft. designed by Peter Marino for a 360-degree experience, to Hermès' newest New York headquarters at 706 Madison Avenue, 17,600 sqm, where men's, women's and lifestyle collections are joined by coffee, champagne and cocktail bars where artisans work with leather and repair bags and watches.
Gucci shop in Detroit
And finally, the great anticipation of Luisa Via Roma choosing New York as the location for its first international shop, joining the historic Florentine shop that opened in 1929. After testing the US market in 2018 with the opening of a pop-up shop at Spring Studios and developing a format between brick-and-mortar and e-commerce, the Florentine boutique has just signed a lease for a space at No. 1 Bond Street, Noho, to open in 2023.