The second life of sails thanks to Paul&Shark jackets Upcycling as a tribute to the brand's heritage
The sea is part of the DNA of Paul&Shark, an Italian luxury brand that uses the image of a shark. The collaboration between Paul&Shark and expert sailmakers has resulted in the Re-Sail Limited Edition, a series of jackets with contemporary style and exclusive heritage. Each Re-Sail jacket is unique as it is made from a selection of authentic sails that have been re-engineered, restored and creatively reinterpreted in the form of a new design.
A selection of the Re-Sail jackets is now available in the most prestigious Paul&Shark flagship stores as part of the SS23 collection. Paul&Shark has chosen Milan Fashion Week FW 2023-24 to celebrate its Re-Sail jacket and is doing so through an image event that pays homage to the brand's founding values. Paul&Shark's showroom at Via Ciovassino 3, located in one of Brera's most emblematic post-industrial spaces, hosts an immersive and dynamic installation for the occasion. The multi-sensory rendering of lighting effects, natural sounds and images of the ocean captivates visitors and takes them on an emotional journey in the middle of the sea, propelled by the wind through the waves, just as sails do. A selection of Re-Sail jackets emerge from the deep blue water and are displayed in the midst of this enveloping reality.
