nss magazine's predictions for fashion in 2023 - The future cannot be written but can be imagined

Since ancient times, all people have thought about the future. Knowing what lurks beyond the event horizon, something that is preordained but always seems so close is a universal pursuit - and when it comes to money, the anxiety of guessing what will happen increases a hundredfold. So it is in fashion, a field that seems predictable but always remains unpredictable, and where everyone would love to have the power to know what will and will not go next season. To be fair: Everyone who works in the industry knows that what is news today was a rumor yesterday. And when a bombshell goes off in the media, it never comes suddenly, but its success has been incubated over many months.

Nevertheless, it remains a basic instinct even for us to know what is hidden (be it by the laws of time or the work of the industrious PR people who never sleep) and so today we present our predictions for fashion in 2023.

Cool kids don't wear sneakers anymore

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Somewhere between wishful thinking and prediction, there is no sign of Shein in our crystal ball for 2023. If it still remains excusable to buy her household products, her clothes and anyone brave enough to wear them will gradually disappear. Even greedy Gen Z consumerists will realize that 100% polyester is not worth investing in.