One Block Down collaborates with RefrigiWear A celebration of workwear and streetwear
For its latest project, One Block Down is collaborating with RefrigiWear, an institution in the world of workwear based in Manhattan, New York. One Block Down celebrates the heritage of the American brand and its relevance after more than 60 years. It looks back and examines the roots: what gave them life, kept them alive and allowed them to evolve.
In conjunction with the launch, One Block Down has released a short film directed by Rick Rocha, shot in RefrigiWear's hometown of New York and featuring the daily routine of protagonist "Iceman" The film celebrates the brand's historical legacy in the workwear universe and its relationship with streetwear culture as new subcultures have taken over.
