The 5 personalities who defined 2022 Antagonists, confirmations and rising stars
2022 was a year of change, especially in the fashion industry. The slow recovery after the pandemic was abruptly interrupted by the invasion of the Russian army on Ukrainian territory, and from then on the eternal question resurfaced: should fashion be interested in politics? Between personalities, fashion shows, rises and ruinous falls, this year has undoubtedly been a riot of often controversial events that have helped to underline the deep crisis in which the fashion industry, but also society, finds itself. However, in an overall tense climate, certain personalities have dominated the limelight and attracted the attention of the media, public opinion or simply industry representatives, some for one reason, some for another. Here are the personalities of 2022 identified by the nss magazine team:
Pierpaolo Piccioli: Designer of the Year
Her career had already taken off a few years ago, but 2022 was the real consecration year for Bella Hadid: at the Fashion Awards, the supermodel was declared the winner in the Model of the Year category. Hadid has appeared on the catwalk a total of 19 times, 11 of which were in Paris alone, and set the internet on fire with her viral moment during the Coperni show. According to a recent report by agency Karla Otto, Hadid's presence has "generated significant media value for brands, totalling $15.3 million across 13 entries", resulting in a consistent increase in the media value of each of these brands, so much so that the study calls the phenomenon the 'Bella Effect'.
Rosalìa: Artist of the Year
Rosalìa won Album of the Year at the Latin Grammys with her latest album Motomami. After the release, the 30-year-old artist embarked on a world tour that ended in Paris a few weeks ago. She climbed the charts and animated TikTok with clips of her chewing gum with a disparaging look at Despechà's notes. His musical talent was already well known, but this year, thanks to an exceptional stylist, his sister Pilar, the artist's personality came out strongly in the images of the Acne Studios FW campaign and on the cover of the November issue of Vogue.
Ludovic de Saint Sernin: the revelation of the year
Although the name Ludovic de Saint Sernin is not new to insiders, it is clear that he has been the talk of the town more than usual this year, both with his own line at SS23 in Paris and his new and unexpected appointment as creative director of Ann Demeulemeester. The young indie designer has become one of the buzzwords of Paris Fashion Week in recent years with his gender-neutral collections, but he also attracted attention as a model when he walked the runway for Rick Owens at SS23.
