Exploring Maison Margiela's new boutique in Milan Three hundred square meters to tell the story of the aesthetics conceived by John Galliano

After six long months of renovation, Maison Margiela's boutique in Milan's Fashion District, on Via Sant'Andrea to be precise, has finally been completed, following a new concept conceived by the brand's creative director John Galliano. Elevated on two floors, with three hundred meters of total floor space, the boutique incorporates the brand's legendary iconoclasm in both its façade and interiors, adopting an abstractionist aesthetic based on, as the brand itself puts it, «appropriating the inappropriate». Inside, clothing collections are located on the upper floor while the ground floor is dedicated to shoes, accessories, jewelry, perfume and leather goods. 

To celebrate the re-opening of its Milan boutique, Maison Margiela has decided to host the pre-launch of the TZ Pump Deadstock here, the latest result of the collaboration between the brand and Reebok, and it will also represent a new chapter in the brand's global expansion, which, by the end of the year, will count a retail network strong with 85 locations-including three new boutiques in Dallas, Las Vegas and Los Angeles.