
What is Goldwin 0? The brand's experimental project that attempts to have zero impact on the environment
Goldwin 0's first FW 2022 collection was launched in Japan, North America, Europe and China and is now available in all Goldwin flagship stores and online. The launch saw special installations of Enquiry #3 'Melodic Harmony' - an interdependent performance in which each participant performs a complex ensemble, which is what Goldwin 0 itself is about - in shops in Harajuku, San Francisco, Munich and Beijing and an exhibition in Tokyo. This debut collection is a starting point for an ever-evolving project, a step towards a cohesive relationship with nature, where sustainability is a central element of the project, using technologies such as the plant-derived fibre Brewed ProteinTM produced by Spiber and 3D printing WHOLEGARMENT, which allows knitwear pieces to be created in a single shape, reducing waste and with minimal waste.
Building a harmonious connection with the environment by working in tandem with nature is central to the Goldwin 0 project. This ethos runs through every element of the brand, from design to production to retail. Goldwin 0 offers a free repair service for all purchased products, ensuring that the life of a garment is always prolonged. In addition, every customer who purchases Gore-Tex items will receive a Gore-Tex fabric patch to help repair any accidental damage. The shopping bags are made from 100% KANEKA Biodegradable Polymer Green PlanetTM plant material: customers are encouraged to return these bags to the shop and exchange them for coupons that can be redeemed at Goldwin shops - these bags are then composted and used by the project's partner farmers.