Crazy shoes and models falling down It's a format that appeals to the general public and is increasingly spotted on the catwalk, many times unintentionally
It's the same principle that characterizes and makes similar pages as Fail Army or long-running shows like Paperissima: seeing people falling down is funny for many. The amusement seems to sharpen even more if that failure happens in a glamorous, exclusive context that clashes with such a clumsy, even cringe gesture. It's perhaps for this reason that videos of models falling on the catwalk have become a genre in their own right, a visual and irreverent narrative - never short of new material - worthy of entire YouTube compilations and viral content on TikTok.
Looking only at the latest Milan Fashion Week, there were several of these moments. At the Fendi show, for example, to avoid a disastrous fall, a model promptly took off her maxi wedge sandals, preferring to hold them in her hand and walk barefoot. The moment was very discussed and shared on TikTok, especially since such an unusual gesture occurred under the watchful eyes of Anna Wintour, who many believe will not so easily forget such negligence. But at the end of the day, is it better to fall at the feet of the super fashion director or to walk tall with a bit of cunning?
@_dudareb NEW!! A little accident on the catwalk! #Model lose your shoe for #Fendi #SS23 som original - !
On the formula of the spectacular and theatrical fall, the Italian brand AVAVAV built the concept of its latest fashion show. One after the other, having taken a few steps on the catwalk, the models fell ruinously to the ground, ensuring the show unparalleled media coverage.
As is often said, it doesn't matter how you fall, but how you get back up. The secret is all in the attitude. Chinese model Ming Xi, who during the 2017 Victoria's Secret show tripped and fell in front of 18,000 people, knows this well. Ming Xi laughed, got back up, and ended the catwalk. Candice Swanepoel did the same at the Givenchy SS16 show, where she fell ruefully, then got up with a big smile. Interviewed a few years ago, she recalled that moment as the most embarrassing of her career.
