
Top 5 causes honoured at the CNMI Sustainable Fashion Awards A sustainability award to promote a better fashion industry
Last Sunday, the CNMI Sustainable Fashion Awards ceremony, the gala evening organized by the National Chamber for Italian Fashion, took place at La Scala Theatre. For many of Milan's residents, the evening meant only the closure of Piazza della Scala to traffic, but in reality this reunion of the entire Milanese and international fashion elite, with its deluge of celebrities and representatives of institutions, is very important to promote, even among the highest circles of industry, a commitment to sustainability in all its forms: from innovation to reduce the impact of fashion on the planet and circularity to a commitment to craftsmanship, from the recognition of differences to respect for human rights. Heir to the Green Carpet Fashion Awards, the ceremony on 25 September aims to institutionalize, and of course reward, a range of practices and initiatives that industry leaders are putting into practice - an example for the entire industry. While the main award of the evening went to Giorgio Armani, who received it from the hands of his muse Cate Blanchett for his philanthropic efforts, research into sustainable materials, initiatives to reduce waste and the longevity of his designs, the remaining awards presented during the evening shed important light on other sustainable practices.
1. Regenerative agriculture
Mariano Alonso and Nick Barber honoured Andrew Morlet and Toni Garrn with The Ellen MacArthur Foundation Award for the Timberloop circular economy project. The Timberloop Tracker City Hikers perfectly encapsulate the soul of the project: footwear made to be taken apart so that every component can be reused to create a new product. Faithful to the idea that the best way to spread an idea is to behave in a manner consistent with what one believes in, Timberland has set itself ambitious goals related to the sustainability and environmental impact of its products, starting from their manufacture, and has set 2020 as the deadline for the realisation of the points of this green programme: from the use of 100% eco-friendly cotton and leather to the total abandonment of PVC, and the decision to plant 10 million new trees within the next two years.