The Democratic Republic of Diesel 4800 guests and a Guinness World Record inflatable

Red neon, massive humanoid-shaped inflatables, thumping techno music: the Allianz Club became a rave arena for the fashion show that mobilized, for the first time, all of Milan. 4800 people, most of them students under 26, attended Diesel's SS23, cheering each garment with the fervour of a stadium. Accomplice to the return of the Y2K trend, of which the brand has been both proponent and passive spectator, and the artistic vision of one of the most innovative personalities on the contemporary scene, the brand is now more in vogue than ever, generating a cult so pervasive as to border on the mainstream, after a decade in which the Diesel name was synonymous with banal jeans and little else. The charisma of Glenn Martens, already known in its more intellectual declination for Y/Project and in its higher version for Couture in collaboration with Jean Paul Gaultier, emerges with Diesel in its more mainstream and pop version, in a fragile but effective balance between extravagance and pragmatism. Glenn Martens has succeeded in the feat of making Renzo Rosso's all-Italian brand a stadium phenomenon, aggregating and democratic as only football can be. A collection that retraced the most iconic garments, such as the belted skirt and the iridescent leather models of SS22, in a riot of nostalgic denim in its most eccentric and maximalist declination. If Y2K, extra baggy cargo and crotch-hugging miniskirts will still be in vogue next season you know who to blame, but if you're one of the few who didn't get a chance to attend the most hype event of Fashion Week, fear not, here's everything worth knowing.

From Guinness World Record

Among those present at the Allianz Club 3,000 people got their tickets for free online, while another 1,600 were reserved for students, insiders and influencers were around 200 people. In the front row Marco Bizzarri of Gucci and Remo Ruffini of Moncler were present to support Renzo Rosso and Martens, as well as Lil Dre, Julia Fox, Bianca Balti, Skepta, Lolo Zouaï, Mahmood and Normani. Diesel is a democratic republic because not only does it offer quality garments at affordable prices, clothes that no matter how extravagant we can imagine ourselves wearing, but thanks to the exceptional capacity of the venue and a stock of tickets available on the website, the catwalks are now open to all.