When Demna discovered Martine Rose's talent The designer's career began within the walls of Balenciaga

Who is Martine Rose? The name of the Anglo-Jamaican designer is certainly not new to fashion fans, especially now that together with those of Grace Wales Bonner and Telfar Clemens she seems to be among those candidates to fill the role left vacant by Louis Vuitton after the untimely death of Virgil Abloh last year. Only a few days ago Kanye West, who had not failed to express his admiration for Rose's work, had shared in one of his many Instagram posts a pair of Nike Air Monarchs created by the designer, the same one who a few months ago had also collaborated with Nike to create a special jersey for the England national soccer team, once again reaffirming the Anglo-Jamaican designer's role of total relevance.

«I was still working in bars, doing squats,» she had recounted. «It didn’t become a feasible career until really far down the line, basically until Demna was like, ‘I like what you do. Do you want to come and do it here?» The meeting with Demna seemed like one of those written in destiny, the perfect match between two incredibly similar DNAs able to merge giving both a way to express themselves. It is no coincidence that among the hallmarks of Martine Rose's work are the logos, often a hundred of her designs in parody versions, from the Carlsberg-style one to the one that echoed the Pirelli logo. It was during her work at Balenciaga, it was the Autumn/Winter 2017 menswear show, that the Political Logo made its debut, a parody of the one used by Bernie Sanders in his election campaign, and became one of the most recognizable symbols of the brand under Demna's leadership. So while the future of Louis Vuitton is being decided in the secret rooms of LVMH, someone in the Kering group is rooting for Martine Rose.