Five other creative directions we had forgotten Frida Giannini queen of Gucci, Raf Simons King Midas at Jil Sander. To the (re)discovery of fashion liasons to remember

After the first chapter of the format dedicated to the tale of forgotten but memorable creative directions, nss magazine continues its journey through the archives and shows of the most famous and celebrated fashion Maisons. To understand how handovers and creative exchanges are daily for an industry that finds change one of its reasons for living. Ready to go through the resumes of the best-known designers? 

Frida Giannini at Gucci (2002-2015)

It was a very long and very prosperous reign for the Belgian designer at the helm of Dior Homme. Trained under Hedi Slimane, van Assche pioneered trends and aesthetics that are now an integral part of fashion. His collections were the result of an ongoing dialogue between musical genres, subcultures, and movies. Thanks to him, tailored suits, always strictly slim, and sneakers met on the runway. Dior Homme spoke to the younger generation, inviting them to dare, to experiment, addressing them through advertising campaigns starring Robert Pattinson and A$AP Rocky, or by building a skate park as a fashion show set. Over the course of eleven years, Kris van Assche cemented a solid, recognizable, modern, and fluid universe, without which Kim Jones's work would be meaningless.