How Bulldog Gin became the star of Milan Fashion Week From London nightlife to Milanese fashion parties

The just-concluded Milan Fashion Week Men's SS23 was like a blaze: a flash of light and heat that ended in just three very intense days. And while the public's attention often always remains on the shows, industry insiders know that the best part of fashion week are the after parties. Not only does half the world always try to get into these after parties even without invitations or list entries, but it is precisely at occasions like these that journalists, models, industry insiders, and especially designers mingle and meet, finding themselves in a less rigid environment than that of fashion shows and showrooms and, to make a long story short, having some fun after many months of hard work. Just during the two main after parties of the fashion week, the one for Marcelo Burlon - County of Milan and the one for JW Anderson, it was hard not to notice how all the cocktails served were made with the same gin, Bulldog Gin. 

Clearly, for such an association to take place, even lifestyle brands that collaborate with fashion must build a heritage and culture of design and brand experience that creates a perceived and perceivable value beyond the necessary product quality. In this sense, if Bulldog Gin's operation can be considered successful, it is precisely because the brand has cultivated its image alongside its product for many years, creating a solid reputation in both the mixology and lifestyle fields. Along with gin, Bulldog also produces aspirations: its bottle is recognized by those who already know it and intrigues those who do not. All the more so because its botanical notes that mix lotus and juniper, the aroma of cassia to that of lavender, coriander and angelica, is immediately memorable, complex but smooth - one cannot mistake it for another gin. A type of approach that is visible right from the final product that includes both the gin in the bottle and the bottle itself - a symbolic heritage that uses the colors, shapes and the brand's own narrative to create an entire imagery. The one chosen by Bulldog Gin is the imagery of boldness and night - the perfect imagery for fashion weeks in Milan and around the world.