
Calvin Klein presents This is Love June 30 in Milan with talks, music and workshops
This is Love is the name of the campaign designed by Calvin Klein for Pride 2022. The brand belonging to the PVH Group has always been engaged in the activity of raising awareness among an ever-growing public about the complexity hidden behind the concept of love. Rigid boundaries, unyielding labels and binding stereotypes that often do not allow for the ability to grasp further aspects about that articulated spectrum of emotions known as love have become an integral part of Calvin Klein's narrative scenario. Scenery that found its expressive and iconographic dimension in a boundless rainbow, promoted as an unequivocal sign of inclusiveness by the LGBTQIA+ community.
Taking the Voguing workshop instead will be Kenjii Benjii, founder of the Juicy Couture brand. As a dancer and performer for several Italian queer artists, he will provide step-by-step guidance on the creative movement of voguing. Finally, there will be a talk that will open a discussion on the perception and narrative of queer sexuality in Italy, seeking to address the lack of resources for sex education in this regard. Jordan Anderson, editor-at-large for nss magazine and creative director of My Queer Blackness, My Black Queerness (MQBMBQ) will serve as moderator. Nicola Macchione, doctor specializing in andrology and urology, and Ella Bottom Rouge, LGBTQIA+ burlesque icon, will also participate. Live music and DJ set will follow.