5 things to know about Gucci Cosmogonie From the reference to Tom Ford to the return of Lana del Rey

The Cosmogonie Resort collection presented yesterday by Gucci has all the air of being one of those shows that flirts unceremoniously with much-needed hype and engagement. If you then throw in stars, constellations and the moon the result could literally be translated into the formula the show that broke the internet. Indeed, Alessandro Michele brought to the stage a transcendental (rather than historical) revision of clothes that awakened a naïve (but healthy) form of general enthusiasm among insiders and followers of the Kering brand.

1. The reference to Tom Ford

Absent from Gucci's shows for years, Lana Del Rey has reappeared on the brand's ambassador scene alongside Maneskin, Dakota Johnson, Elle Fanning and the huge parade of star celebrities that accompanies each of the brand's shows. Alessandro Michele thus reappropriated his semantic imagery by landing the U.S. singer, formerly the face of Gucci for the 2019 Guilty campaign alongside Jared Leto, now a loyal follower of Michele, in Italy.

5. The show was conceived as a rave

While choosing a medieval setting such as the Castello del Monte, Gucci's creative director thought of celebrating the medieval magic that envelops the location, conceiving of it as a kind of Silicon Valley of time and consequently depriving it of silence. He went on to explain that fashion has to do with humanity in general, as if one «is at sea, in the ocean, and to decide not to take someone or something into consideration would not be right at all.»