Sleep in fashion, suites and hotels signed by brands Projecting an entire lifestyle in a single space
Designer furniture lines by Martin Margiela and Rick Owens, a chain of Ralph Lauren branded restaurants and a sushi bar owned by Giorgio Armani: today, brands are no longer just about fashion. Now that big companies are looking for new and surprising ways to reinvent themselves and attract a new generation of consumers, what better way to do this and at the same time expand the acres of their empire than to open a hotel? Luxury hotels are increasingly attractive to travellers, especially at a time when the very definition of luxury is becoming more malleable and diverse. Customers want experiences that go beyond mere products, which is why brands have found the perfect solution to project an entire lifestyle into a single space. Many of them own hotels, located in strategic locations, big cities such as Tokyo, Dubai, London or exotic locations, and able to reproduce a brand's aesthetic far beyond clothing, through architecture and design, in a melting pot of art forms aimed at creating a place anyone would want to return to. Here are five 'signature' spaces, including entire hotels or customised suites, that stand out for their aesthetics.
La Maison des Champs-Elysées
Nestled in the heart of the concrete jungle that is New York, the Dior Suite at the St. Regis Hotel is designed to teleport anyone who enters into a Parisian suite with a view of the Eiffel Tower. Original elements such as Waterford crystal chandeliers and elegant crown mouldings, brightly coloured fabrics and beautiful beveled mirrors, all accompanied by a personal butler to attend to your needs at any time of day or night in Midtown Manhattan.
