The first capsule of the "new" Trussardi is here - Benjamin A. Huseby and Serhat Işık dedicated it to the concept of circularity and renewal

The first gesture of Benjamin A. Huseby and Serhat Işık upon entering Trussardi was a logo change: the classic greyhound of the historic Italian brand was transformed into an ouroboros, similar to a snake biting its tail, a symbol of cyclicity, eternity and renewal. This new logo is the protagonist of the first drop of the tenure of the brand's two new creative directors: a capsule of limited edition logo t-shirts made of GOTS (Global Organic Textile Standard) certified cotton grown by regenerative agriculture. The simplicity of the capsule should come as no surprise: it's a palate cleanser with which the brand addresses the public before presenting the truly radical turnaround the two designers have brought to the brand and which first appeared during their Milan show last fashion week.