Balenciaga unveiled a new playlist on Apple Music Signed by Aya Nakamura and accompanied by an exclusive merch drop

Aya Nakamura, the Malian singer naturalized French known for tracks such as Djadja or Pookie (the latter remixed by both Lil Pump and Capo Plaza), has collaborated with Balenciaga for an exclusive playlist that will be available to stream and download on Apple Music from today, 17 March, along with limited edition Balenciaga x Aya Nakamura merchandise in shops and on balenciaga.com.

As the official curator on Apple Music, Balenciaga selects artists to create original playlists, the tracks are chosen by the selected artist, who is chosen by Demna himself. The relationship between Balenciaga's creative director and Apple Music has been largely established in the past when the brand joined Apple Music in 2020 after Demna curated a playlist to accompany the "Hello, My Name Is Demna" merchandise and when Rammstein and RuPaul tried their hand at a special playlist for the brand.