Glenn Martens' eco-punk in Diesel's FW22 collection Denim, experimentation, sustainability

In the world of fiction and culture there is a narrative and thematic subgenre halfway between the classic dieselpunk and the post-apocalyptic imaginary – a sort of retrofuturist vision that brings together Mad Max films, Burning Man costumes and video games such as BioShock and Wolfenstein. Glenn Martens wanted to draw on a similar type of aesthetic for his latest Diesel show that in an atmosphere with hallucinatory contours (electronic music, monumental and provocative inflatable sculptures released from Blade Runner 2049, models painted red or blue like aliens landed in the desert of a 50s film) has created a new storytelling for the historic Italian brand founded in '78 by Renzo Rosso and become one of the main world authorities on denim.

Here Martens gave the industry a masterclass on sustainable design, also managing to interpret a core element of the brand for which he designs: textile experimentation has always been part of Diesel and yesterday it was brought to the next level. During the course, a new collaborative line was also introduced, created together with Tejidos Royo, and called Diesel Rehab Denim created with yarns produced from the production waste of its own factory. Diesel's debut on the catwalks under the creative guidance of Glenn Martens has shown that extraordinary effects can create a brand reinvention done right. It is a new vision and above all a new and much more radical identity – capable of bringing the brand to the forefront of fashion.