Do we really need social media to build a creative career? Those who work in fashion have begun to wonder if abdicating from Instagram can stop their path

In December, CNBC confirmed that there are over two billion people with a monthly active profile on Instagram and that 500 million of them renew the promise made at the time of the first login daily. Among these, the fashion industry has a large population of professionals who today use social media to work. And if on the one hand each of them has begun to consider the Instagram profile a digital portfolio from the pre-pandemic period, the total digitization of the sector to survive the upheavals of the last two years has officially declared Instagram the main networking and self-promotion tool that a stylist, a small brand or a photographer can have. The result has been that creatives have begun to experience first-hand the consequences of social media on mental health, as Laura Bachmann tells us, who interviewed some of them on 1Granary, to the point of wondering if abdicating from Instagram could stop their careers. 

For this reason, in recent times, many creatives have expressed a desire to turn around and have considered going back on their steps, eliminating their accounts or setting them to private. But social media is still fundamental to building a creative career in the age of Instagram, which is nothing more than the era of sharing in all its facets. Staying online does not exclude the option of finding a new mental stability, reducing the daily hours to be spent in the home and using Instagram to demonstrate what really makes us excited about our profession, without necessarily excluding real life. Aware that between "knowing how to sell yourself" or "selling oneself out" there is a thin line.