5 historical silhouette from which Nike should start again The archive as an antidote to the saturation of the sneaker market

In 2022, years after the streetwear phenomenon, the sneaker market has reached a state of extreme saturation. Release after release, the sneaker culture began to look to the past, discovering itself passionate about archival models and vintage. The pleasure of archive enthusiasts also comes from the discovery of unusual models, unique in construction and design and often even more surprising than their modern counterparts. Among the major sneaker brands, Nike is not new to the habit of "abusing" certain silhouettes, as happened with the Dunk in recent years, obtaining excellent results in terms of sales but at the same time producing a redundant and not very innovative effect on that of design. That's why we have selected 5 historical models from which Nike should start again to refresh its line and de-saturate the current market – all five of these models could one day connect the world of OG and vintage silhouettes to today's, refreshing the monotony of recent releases and thus creating a timeless bond between newcomers and long-time collectors.

1. Nike Vandal

In 1997, an Air Max was introduced consisting of a sole composed entirely of Air. At that time the possibilities of this new technology were endless. At one point Nike noticed that this sole design could prove to be one of the most versatile ever created, and they began to take it to the lab to fantasize about dozens of unimaginable hybrids, which today we consider as some of the best non-OG Air Max ever.  So it was that in 2006 the final result came out and perhaps the most futuristic shoe of the time, called Air Max 360, which presented the first Air Max sole created without the use of foam, an element that reduced the actual weight of the product to only 368 grams. Some of the most interesting fusions between Air Max created up to nowadays were characterized by the classic Nike Air Max models combined with an Air Max 360 sole. More in detail, Nike's ONE TIME ONLY collection, along with the Air Max 90 and Basketball hybrids, represented the high point of this concept.