The new Tommy Jeans “Play To Progress” campaign With the creatives Tems, Imma and BikeLifeRex

On February 1st Tommy Hilfiger launched the new TOMMY JEANS Spring 2022 “Play To Progress” campaign with creatives Tems, Imma and BikeLifeRex. The three "futuremakers" from different corners of the world give life to the concept of play as a form of progress through music, web and street culture, in a winning combination of creativity and free expression. A project divided into three chapters in which each talent is narrated through the vision of a different photographer.

All the protagonists of the campaign wear the reversible Chicago windbraker jacket, characterized by the brand's iconic color blocking. Also introduced in the "Play To Progress" campaign is the Denim Progressed program which focuses on evolution in style and sustainability with 100% recycled or hemp denim.