The contemporary outwear uniform according to Unity At the meeting between minimalism and technology
Hyper-clean design and a constant process of research and development are the core of the creative philosophy of Unity, an Italian brand that has decided to conduct an unusual operation for an emerging brand: combining multidisciplinary design, production and development of materials in a single narrative arc that ends with the final product – a hyper-minimalist but also hyper-performing outwewear that wants to become a contemporary uniform. A synthetic vision of fashion whose codes are a reflection of the innovative way of conceiving its target: «Each of our potential customers is seen as the set of his daily and work commitments that can be raised to a new level of style and performance», as the founders of the brand explained to us. The word "performance" is recurrent – because the concept of performance always remains central to the life of the brand:
«The creation of high-performance fabrics and a minimalist and hyper-functional design stems from the specific need to create the perfect product that offers sporty performance but dresses like a fashion item. In an inflated market like that of fashion, study, passion, research make the real difference».
The philosophy that the founders of Unity follow is simple: «the obsessive attention to details ranging from seams, to cuts, to the structures to be given to each garment». A kind of attention that does not exclude further creative flights – just as the founders now say they want to devote themselves to the real needs of people around the world, they still recognize that «needs change and are constantly updated», something that for example has led the brand to produce a more classic type of outerwear towards minimalist techwear, nor are future evolutions excluded. Talking with the founders of the brand, we briefly discussed producing, later, «sartorial creations with technical fabrics and our exclusive production». For now, however, the focus remains on the precision of the designs, the longevity and durability of the materials and a final product that is preparing to become simply a new classic.
