The long story of Prada's relationship with cult actors From John Malkovich in the 90s to yesterday's fashion show with Jeff Goldblum

Yesterday, with its show FW22, Prada reaffirmed the power of the ritual of fashion shows by bringing on the catwalk a cast of old and new film talents that included Jeff Goldblum and Kyle McLachlan, respectively in closing and opening, along with Asa Butterfiled, Thomas Brodie-Sangster, Ashton Sanders, Damson Idris and even Filippo Scotti, who had debuted on screen only last month with The hand of God. The show was quite an epic moment for Milan Fashion Week, and recalled Prada's FW12 show that had seen the appearance on the catwalk of Willem Dafoe, Gary Oldman and Adrien Brody in the middle of the models – a show that then went viral over the years like the outfits signed by Prada for Jeff Goldblum in recent years. 

In yesterday's show, however, there was a paradigm shift, with cult actors of the past parading along with protagonists of TV series such as Kyle McLachlan who, in addition to Lynch's films shot in his youth, found celebrities with Twin Peaks, Sex & the City and Desperate Housewives; Damson Idris of Snowfall, Tom Mercier of We Are Who We Are and La Corde, Jaden Michael of Colin in Black & White as well as the actors of Netflix hit films such as the aforementioned Filippo Scotti and Louis Partridge of Enola Holmes. The cast of yesterday's show was therefore more varied than one might expect: with the exception of Jeff Goldblum and Ashton Sanders, launched at the cinema with Moonlight and Judas and the Black Messiah, all the rest of the actors seen on the catwalk represent a trans-media category of stars, mirror of a world of entertainment in which the TV series, the Netflix film-event and the miniseries are as relevant as the cinema itself with a barrier that separates the different areas that becomes more subtle from season to season. At most, with the selection made by the brand with this casting, one could imagine that Prada wanted to ask who will be the A-listers of tomorrow, the new faces that will replace the generation of stars who after having accompanied the brand over the last twenty years will give way to new and other icons.