The 6 best collections of fashion brands for the Year of the Tiger China's Lunar New Year according to celebrity designers

The capsules that celebrate the Chinese Lunar New Year have now become a classic for contemporary fashion – especially in a world where the commercial weight of Chinese customers, increasingly fond of luxury fashion, are preparing to become decisive for the success of any designer's collections. But these collections are also an excellent opportunity for brands to put themselves to the test, experimenting with new patterns and designs inspired from time to time by the animal that becomes the symbol of each lunar year. 2022 is the year of the Tiger, an animal that represents strength and courage, whose figure and striped coat are loved by designers of all ages and origins. Each brand has interpreted the visual theme of the tiger differently this year, with collections that have won the attention of the public both inside and outside China. 

Here are the 6 best collections of fashion brands for the Year of the Tiger.

1. Gucci

For its collection, Prada presented a campaign and project called Action in the Year of the Tiger dedicated to the preservation of tigers in nature. The protagonists of the campaign are the actor and singer Li Yifeng and the actress Chun Xia, photographed by Liu Song – in addition to the photos, the brand has addressed an invitation to young Chinese and international art students for the creation of works inspired by the visual theme of the tiger that will be selected by a special jury formed by Liu Ye artists,  Goshka Macuga and Lu Yang and will be part of a special project during 2022. The Prada Group has also dedicated a charity activity to the China Green Foundation's Walking with Tiger and Leopard programme for the protection of the Amur tiger – an endangered species.