The new wave of Georgian designers you should know There's not just Demna Gvasalia, you know

Demna Gvasalia and I have one thing in common, indeed Demna and my mother have one thing in common, as they were both born in Sokhumi, the provincial capital of the now occupied Georgian region of Abkhazia. In 2021 Gvasalia was the one who really redefined the boundaries and potential of fashion design: at the artistic direction of Balenciaga, the designer went beyond all hypotheses on how to dress celebrities, understand luxury, popular culture and even reality itself. During the pandemic he took the opportunity to immerse himself in the Metaverse thanks to the collaboration with Epic Games, on the Gucci catwalk he signed The Hacker Project, contributing to the collaboration between giants that irremediably changed the rules of partnerships between brands, he directed two of the exciting Kanye West's live listening event and in the midst of all this fervor, he relaunched Balenciaga's Haute Couture. In September he was the absolute star on the red carpet of the Met Gala and Paris Fashion Week, when the show will conclude with a ten-minute short film featuring the Simpsons in a ready-to-wear version.

George Keburia is a self-taught designer born in 1990 in Tbilisi, who founded his label of the same name in 2010. His debut collection earned him the "Best Newcomer" award at Tbilisi Fashion Week, and after two years he gained international recognition. through her "Bird Nest" collection winning the Community's Choice Muuse x Vogue Talents Young Vision Award. From Gigi Hadid to Zoe Kravitz, from Hailey Bieber to Kaia Gerber, her Matrix-style graphic glasses have gone viral, while a dress from her SS20 collection was worn by Camilla Cabello for the Don't go yet video. His latest collections combine feminine class and masculine elegance, a mix of overflowing lines and minimal design that make you think of dreamlike atmospheres and the looks of old Hollywood divas.