The most desired items of 2021 according to Lyst From Thom Browne's "groom's skirt" to the first diving Rolex

What are the items that we have bought and worn the most in 2021 and what do they tell us about where fashion is going? Twelve months ago, the most sought-after articles of 2020 were all focused on comfort and daily life, while society was literally put on pause by an unknown virus and were getting used to a new life within the walls of the house, familiar and alienating at the same time, we have rediscovered the charm of loungewear. Of course, it was before the vaccine, the second and third dose, the variants, and yet, despite the months that pass, the uncertainty for the next Fashion Week and new alleged lockdowns make us doubt if all of this will end. After all, due to social distancing, we have had very little reason to buy something new, yet in uncertain times why not shop? If 2020 was characterized by a sense of restraint and caution, 2021 was pure hedonism by comparison, an invitation to seize every moment of lightheartedness. As confirmed by Lyst data, the most desired objects of this contradictory 2021 have been equally contradictory, from the cottage-core trend that reminds us that we are still in full pandemic, to sexy cardigans and cut-out dresses that whisper to us persuasive words of freedom and nocturnal life, even when they shouldn't.

1. Levi's Loose Fit Jeans

Striped sweaters that tell stories of days spent lounging on a boat or afternoons on the lake: the & Other Stories knitwear was the perfect low-cost substitute for Loro Piana's fine knitwear for all that slice of Gen Z that on Tik Tok has rediscovered the Old Money aesthetic. With over 83 million views, the hashtag #OldMoneyAesthetic summarizes the interest in clothes and accessories considered classic and timeless, celebrated through images found on Pinterest or in the old family albums of the Kennedys or English royalty, while in Italy the trend takes life thanks to old photos of residences on Lake Como, once inhabited castles. Searches for nautical-style striped sweaters increased by 125%, polo shirts by 37%.