The best fashion moments of 2021 The highlights of the year according to Lyst's data
In 2021 the fashion world has returned to meet and take stock of a prolonged period of closures. This year brought the vaccine and, despite the looming variants of the virus, the transition to a new normal with some more social phobia. The effects of the covid have remained, but the world of fashion has not stopped evolving, trying to recover the period of rest in increasingly frenetic times and riding the wave of the general desire to celebrate the newfound freedom. Over the course of the year, more than 150 million shoppers visited the Lyst shopping platform, and nss peeked at their searches, views and sales metrics to celebrate the stories that shaped this fashion year. From the Demna phenomenon to the Vaccine Top, here are all the moments that have shaped this year between false starts and new beginnings.
Going out
Also this year, fashion week was officially back with physical shows and live events: almost a week after NYFW, searches for mini bags have grown by + 56%, + 36% for Thom Browne skirts and + 33% for cut-out shirts. Preppy clothing was particularly popular at London Fashion Week: + 28% for leather loafers and + 23% for collared shirts within a few weeks. Also in this case, the brand that generated the most interest thanks to an unlikely collaboration with the Simpsons, a special episode in which Springfield residents go to Paris to show, was Balenciaga with a 355% increase in clicks in 24 hours: after all we can say that she is doing her first Haute Couture and the collaboration with Harmony Korine and Kim and Kanye, this was the year of Demna Gvasalia.
