Burberry built a palace made of mirrors in Korea The work named "The Imagined Landscape experience" is located on Jeju Island

To bring its brand's first immersive brand experience to Jeju Island, South Korea, Burberry has done things in a big way: an entirely reflective topographic sculpture, a huge palace made of mirrors that wants to reinterpret the surrounding mountain landscape in a dreamlike and futuristic sense. The installation, called The Imagined Landscape Experience, draws inspiration from the graphics of the geographical maps and the pioneering spirit that has animated the same brand since 1879, the year in which Thomas Burberry invented cotton gabardine to give life to his famous trench coats. Overlooking Sanbang Mountain and the South Shore, a viewing platform allows visitors to enjoy stunning views – an element that, together with the reflective surfaces of the exterior, wants to underline the connection between man and nature celebrated by Burberry originally with its avant-garde outwear garments and, nowadays, with its constant commitment to sustainability.

As part of its commitment to sustainability, Burberry will also support the conservation of Jeju Island through a five-year partnership with the non-profit Organization Jeju Olle Foundation. Burberry has also committed to maintaining the island's scenic trails to enable continuous and safe access for the public, while supporting environmentally harmful waste disposal programmes. This immersive experience will be certified carbon neutral in line with Burberry's commitment to reducing the environmental impact of its presentations.