The new capsule of Uniqlo UT for Jeff Koons The new collaboration brings Koons' works to t-shirts and hoodies

On 18 October Uniqlo launches in physical stores, and from 21 October on the online store, the first clothing capsule in collaboration with Jeff Koons, consisting of t-shirts and hoodies that depict some of the artist's most famous works through the graphic style of UT.

The capsule includes 8 items and five of Koons' most iconic and representative sculptures, such as Rabbit and Balloon Dog (Orange). Active for over 40 years, Jeff Koons is one of the greatest living artists - with works exhibited at the Guggenheim, the Prada Foundation and the MoMa. The artist's work has always focused on pop culture and the transformation of everyday objects such as balloons into sculptures, leading him to collaborate in the past with brands such as Louis Vuitton and Stella McCartney.

As John C. Jay, President of the brand's Global Creative said:

"At Uniqlo, our support and collaborations with artists express our desire to improve the lives of all people. Jeff Koons represents the positive power of art and its transformative ability that we are and the world around us Jeff Koons is a source of imagination and dedication and we are incredibly proud of our partnership."

For those wishing to buy the garments, the capsule will be available from 21 October on the website.