Sand is the new black, according to the fall 2021 trends Stylight research prove that the search for sand items and accessories has grown by + 108%

News flash: sand is the new black. Or at least this is how the market research of the last period carried out by the platform Stylight Insight, which identifies it as Trend of the month. The clicks for the keyword "sand" have grown organically by 108% compared to the same period in 2020 on the online shopping site, marking a shift in consumer wishes to ready-to-wear in contrast to the experimental eclecticism of Demna Gvsalia and Balenciaga with Kim Kardashian, who play with total black in full cryptic looks, able to catapult Kim into the Olympus of high fashion. While black comes to life as an entity in its own right on the SS22 catwalks and in recent red carpets, proving to be suitable for summer periods, the witness of "color that is good with everything" passes to sand, which materializes as a soft shade, as gentle and tender to really match with everything, as well as more versatile in highlighting the brilliance of dopamine dressing colors, who are trending this winter 2021. The data speak of a very current present, but what will actually be the color of next autumn winter 2022? Will sand remain at the top of trends or will it the total revenge of strong and dark tones come? Nothing is certain yet, except that the goodbye of black would represent another of the great epochal changes of this last two years, although many are to defend its irreplaceability in the wardrobe, designers first. New black or not, the sand is still the total chic color par excellence, which manages to conquer even the most daring patterns in terms of combinations, accompanies the elegant outfits and in the collective imagination is easy to bring it back to the iconic winter coat, that warms the colors of the complexion turned off by the winter cold and gives a slight saturation to the colors of the wardrobe.