Virgil Abloh signs a new collaboration with Mercedes-Benz A new model from Mercedes-Maybach will be presented at the next Art Basel in Miami

After last year's collaboration, which featured the iconic Mercedes-Benz G-Class, Virgil Abloh announced a new collaboration together with Mercedes-Benz - this time with Mercedes-Maybach, from which the model designed by Abloh will be called Project MAYBACH. The creative director of Louis Vuitton and Off-White will therefore return to work side by side with Gorden Wagener, Chief Design Officer of Mercedes-Benz, to sign an electric show car that will be presented on December 1st at the new edition of Art Basel Miami Beach. The new show car will most likely be a one-off model, and therefore free from constraints imposed by existing projects or production specifications and therefore a playground for the creativity of the two designers.

After all, Mercedes-Maybach is still a brand that, in the words of Bettina Fetzer, Vice President Communications & Marketing at Mercedes-Benz AGl, «resonates beyond the automotive industry and has become a symbol of status, innovation and value in every industry and generation». The stated goal of the new project is to bring Mercedes-Maybach back to the center of contemporary culture – that is, to recover its status as an icon of automotive luxury but translating the technical innovation that had launched the myth of the brand a hundred years ago into sustainable innovation, proposing a new paradigm of luxury cars or, as Abloh said: «We are taking the Mercedes-Maybach legacy into the future».