Kim Kardashian is the main actress of the Balenciaga's reality-fashion vision Kim's role in the new cultural metaverse of Demna Gvasalia's brand

Tomorrow night, the famous Saturday Night Live will return to American screens with a new season and especially with the guest starring of Kim Kardashian. For the entire week the influencer and reality star appeared in New York for the rehearsals of the show wearing almost only Balenciaga's total looks entering and leaving the studios. Not only that: the Balenciaga total look worn by Kardashian in the promotional shooting of the episode suggests that Demna Gvasalia's brand will continue to dress her for the entire episode, just as it has already dressed her for Donda's third listening party, for the Met Gala and for Jeff Leatham's birthday, for her appearance at the Ellen Degeneres show – and this just to name a few occasions,  including the appearance in the short film The Simpsons created in collaboration with Balenciaga. In short, the relationship between Kim and Demna seems to be that of a muse with her artist.

Expanding the brand's mythology to Couture, red carpet, video games, cartoons and, now, SNL, and making Kim Kardashian her unofficial muse, what Gvasalia seems to want to create is a kind of media metaverse in which reality and fiction mirror each other and mix by parodying on the one hand the conventions of celebrity culture and enhancing them on the other,  in a version, however, elevated by its own concepts. What Demna and Kim are doing, in short, is to create a new culture in which, according to mechanisms borrowed partly from pop-art, the popular icons of old and new mass media become material of creative and artistic experimentation, expanding the explicit and implicit meanings of those same icons but at the same time creating a new holistic and transversal way of creating fashion and,  therefore, culture.