Prada Linea Rossa's new FW21 campaign - “Beyond the Line”

Since its inception in 1997, Prada Linea Rossa has aimed to overcome the limits: the limits of the speed of a boat, the limits of resistance of its crew, but also the limits of fashion and sportswear in the most conceptual sense of the term. The line created by Miuccia Prada for the crew of the Luna Rossa, in fact, was not only the protagonist of one of the great Italian media epics of the late 90s, the famous nights of Auckland, but also reinvented the idea of fashion for an entire generation, giving Millennials around the world the first luxury sneaker in history, the America's Cup, but also bringing sportswear on the catwalk anticipating the streetwear phenomenon by years. Today, Beyond the Line is the claim of the new FW21 campaign of Prada Linea Rossa taken by Hugo Comte: an invitation to overcome every literal or symbolic limit.